How UV Print Ads Can Help Your Print Marketing Strategy

How UV Print Ads Can Help Your Print Marketing Strategy

Advertising is an essential part of a business plan. Although digital advertising has gained popularity over the years, a company should never neglect the use of printed media to reach its target audience. Just because companies have shifted focus to improving their digital marketing efforts does not mean print media is unimportant.

UV printing pamphlets and brochures have always been a great way to connect with potential customers. Print advertising enables brands to engage with their audience in a tangible way, much more than digital media allows. If you have already gotten your digital marketing game up to par, this blog post will shed some light on the importance of print marketing and why it should not be brushed under the rug.

How UV Print Ads Can Help Your Print Marketing Strategy

Marketing may be a tricky business. It requires captivating your audience and keeping them interested in what you have to say. Here is a list of why UV-printed marketing materials should be part of your marketing campaign. 

1 – UV Printing Works on More Materials

In contrast to other printing methods, UV printing will work on a wide range of materials. You may be restricted to using paper with conventional printing, but the sky is the limit with UV printing! You can print on CDs, canvas, various types of paper, and even tile when you choose to use UV printing!

2 – More Creative Possibilities

Since you will print on more materials, you will get more creative when you create more types of print media. You will also be able to print multiple layers of paint on a surface at a single moment in time, making the process of printing faster and easier.

3 – Faster Drying Times

The speed of printing and production of your print media will also be expedited because of the faster drying time. Higher operating rates can be guaranteed with this type of printing method because UV ink will cure in a matter of seconds. 

4 –  Higher-Quality Print Ads

The final result will be a product resistant to fading, moisture, and heat, making it the superior choice for print media. If you are looking for a marketing brochure, pamphlet, or card that will last, UV printed media is the best choice.

5 – Better for the Environment

Although many companies are trying to go paperless, UV-printed materials will use a special ink that will require isopropyl alcohol and emit very low, and in some cases no, volatile organic compounds, unlike other solvent-based inks. 

Even if the world has shifted focus to digital marketing techniques, old-school print media should still be an essential part of any successful marketing campaign. After all, there are still some types of interactions that will warrant the need for print media. For example, it is much easier to hand a client a business card rather than tell them to check out your website. Having a stack of business cards and other types of print media should still be a priority of any marketing professional.
If you want to have print marketing materials at the touch of a button, Axzyra can help! We are a technology business located in the Hamlet of Conington, north of the inkjet technology hub Cambridge, UK. Our maintenance workshop and demo suite are based in a country setting, which helps us foster a relaxed, clear thinking organisation that makes it an excellent place for developing advanced print ideas and techniques and hands-on demonstrations. Get an affordable UV printer today!